The mast head is a bird’s eye view of buildings laid out to spell the title of the magazine which is ‘TOTAL FILM’. The ‘TOTAL’ part is shown as its part of the building in blue font standing out and is easy to see. The character is placed slightly over the mast head, but because the magazine is so well known, it’ still recognised even when it’s partially covered. The title sticks with the theme of the film, and the top half of the magazine front cover is buildings from a bird’s eye view. And the bottom half shows a road, sticking with the theme of the film and is confusing, intriguing, eye catching and draws your attention to the magazine. The tag line at the top of the magazine is in red, capital letters making it bold and stands out from the rest of the magazine. The tag line is a play on words with the film, because the film is said to be “MIND-BLOWING” and also is a film about your mind. The heading in the middle of the magazine is the title of the film. The title is in capital letters, simple font and silver font and is laid over the main character. The font is also sort of shimmery, making it bold and eye-catching. The subheading underneath the title is white font, capital letters and also simple font. All the text on the magazine front cover is either white or red, apart from the title of the film. They keep the same colours to keep some sort of theme to the magazine front cover, also using the same colours keeps the magazine eye-catching and bold but not to in your face. The main character of the film is in the centre of the magazine and looks like a shot from the film, it’s not a posed shot. It’s a long shot of the actor and he is in the centre of the magazine showing his importance. The background of the magazine cover is a blue and looks steamy and mysterious. The lighting on the actor’s body is dark, and there is a light on his face, lighting up half of it.
The mast head is black, capital letters, simple font and bold. The character on the front cover is placed over the mast head of the magazine, because the magazine is so well known, the mast head is still recognised even when it’s partially covered. The title of the film is lime green, capital letters and is outlined in black, making the title appear bolder and eye- catching. Underneath the title the tag line is also in the same font, simple font, lime green and outlined in black making it bold. The rest of the text on the magazine front cover is in white, making it visible and bold above the busy
The mast head is blue and simple font, with the rest of the mast head in mast head, the ‘WEEKLY’ part is black, bold, simple font making it eye-catching and visible above the rest of the magazine cover. Half of the magazine’s title is big because the magazine is well known, so the remaining part of the title, ‘WEEKLY’ it not necessarily needed to be big and eye-catching. The sub heading below the mast head is in white, plain font and is slightly placed over the mast head making it more interesting and less plain. Also underneath the sub heading is a sort of tag line, which is red, italics making it stand out above the rest of the magazine cover and is eye catching and bold. The back ground is dark grey and is a dull colour, to make the front cover of the magazine look mysterious and sinister. The picture on the front cover is an up close picture of the actor pulling a frowning face, making the picture posed. His face is pale and sort of grey, going with the background of the magazine cover. The clothes he is wearing are also grey, and there is a grey streak through his hair. The picture on the front cover is the actor playing the character this magazine is partially about. So he is staged to look like this to draw in the audience. The front cover is mainly grey going with the film, because the film is a dark, sinister film.
This magazine front cover has a plain white background, which draws the audience’s attention to the main image in the middle of the page, and to the bold colourful text. The masthead is a bright red colour, this means that it is not so important that some of the text is covered by the image. This also shows that the magazine is well known as not all of the text needs to be seen in order to know what it is. Megan Fox is featured on the front page, advertising the film Jennifer’s Body. The outfit she is wearing gives away the protagonist she plays in the film, a cheerleader, and you can also see that she has blood dripping from her hand which tells the audience that there might be a sinister plot in the film. The colour scheme is basic block colours of red, purple and grey. The purple text also matches the clothing in the image, linking the whole page together. This front cover is also advertising other things such as other popular films out, interviews and exclusive stories. The smaller text is all in grey; however the text about Megan Fox, who is the main feature in the magazine, has been written in red to show its importance over the other text.
2.) 5 x Detailed research into film posters
In this poster the three main characters are on the poster so straight away people know what film it is without looking at the title of the film. There is a faded picture on the poster too of some of the things that are in the film, the boat an octopus showing us what’s in the film without seeing it. The main characters aren’t covering the whole front cover but cover the top half. Allowing room for other things on the poster, making it more interesting. The colours are quite dark, like the film is when its scenes at night time on the sea. The poster is keeping with the theme of the film. The title is the same as it is on any ‘Pirates of the Caribbean’ object, so as soon as you see it, you know what it is. The names at the top of the poster are in white, making reversed out text, allowing them to stand out above the rest of the poster and allowing them to be bold.
In this poster, the three main characters are placed at the front before the rest, but ‘Harry potter’ is in the middle of the poster, drawing the attention because he is the main character out of the film. The other two main characters are at the front too, placed on the side showing they are less important than ‘Harry Potter’ but important because they are before the rest of the cast. The poster doesn’t give much of the film away, but shows the main characters which the audience want. The reversed out text at the top is in capital letters and bold writing, standing out above the rest of the dark poster. The ‘Harry Potter’ title is the same as it is on any ‘Harry Potter’ object so you know what it is and is a recognisable thing. The poster is dark with a bit of light behind the main character ‘Harry Potter’ also bringing more attention to him. The other two main characters at the front have light shining on their faces making them noticeable but do not take the attention away from the main character ‘Harry Potter’.
In this poster, you can only see the back of the two characters and the front of the other three, and they have masks on covering their faces, making them appear scary so already we know the genre of the film. The poster is very simple, and the background is brick and looks like an opening to a fire place showing they are inside a home. You can see that the two characters are sat down and tied to the chairs. The three characters with masks on are just stood there and appear to be a family, a father, a mother and a daughter. The masks add to the horror of the film, the font for the title is reversed out text on a black background, the font appears to be ghosted with an orange colour above the white. The title at the top is a cream, yellow, orange sort of colour, standing out because at the top of the poster and brick wall, the lighting is darker, allowing it to stand out more. The actors names above the title are in white, cream font also standing out above the dark background.
In this poster one of the film's main characters, The Joker, is featured. As he is the only character used in the poster this shows that he plays a crucial role in the film. The poster has a grey/blue colour scheme running through and the images have been faded out. The Joker is in a darker blue which again shows the importance of the character in comparison to the other images used in the poster. ‘Why so serious?’ has been written in a blood red colour which stands out against the grey background. This draws the audience’s attention to this part of the poster first, which also shows the importance of this piece of text as ‘why so serious?’ is the Joker’s catch phrase throughout the film. A smile has been drawn in blood over where The Joker’s mouth would be, as people who have seen the film would know that he has scars covering his mouth. The stance of the character and his outfit implies that he could be a villain in the film. ‘The Dark Night’ and the Batman logo are placed at the bottom of the poster along with information about when the film is being released and the film producer’s logo. The majority of the text has been written in white in order to stand out against the darker coloured background.
The audience can instantly tell that this is a poster for a horror film, due to the colours, text and image used. The dark colours and foggy effect in the background gives the poster a spooky/eerie feel to it. The image placed in the centre is very effective as is it in black and white, so the white of the face stands out against the rest of the poster. The image is of a woman’s face that appears to be screaming, that has deteriorated into a skeleton. A mirrored reflection of the top half of the woman’s face has been placed over part of the skeleton; however the mirror has been smashed. This cleverly links in with the text at the top of the poster ‘rest in pieces.’ This is a play on the phrase rest in peace, but because the image is of a smashed mirror, the word peace has been replaced with pieces. This text could also be taken to imply that there are going to be deaths in the film. The text ‘The Final Destination’ has been written in a bright silver/white colour to draw the audience’s attention there as the colour stands out against the nearly black background. The rest of the text is in white, except the film’s release date at the bottom of the poster which has been written in red.
In this poster, the two main characters are centred in the poster and are the main focus. The two main characters are holding each other showing their love and affection for each other. This poster portrays that they are together, or in love, so if people have not watched the first film, from looking at this poster, you can gather a bit of the film. He is holding her tightly showing he is very protective over her, and she looks comfortable in his arms, showing that she trusts him. The rest of the characters are placed down the sides of the poster, also showing their importance but showing there not as important as the main two centred on the poster. All of the characters in the poster apart from the main character ‘Bella’ all have pale skin and sort of red eyes and are gaunt looking. Showing that they are vampires, which the film is about. In this poster it is clearly shown that they are vampires and ‘Bella’ isn’t. The whole poster is a brown, musky sort of colour, showing a twilight sort of time. Using these colours give the poster an eerie sort of feel and makes it look mysterious and intriguing. The title of the film is lower case letters, and a simple, orange sort of font. Standing out above the brown, musky background. The ‘twilight’ title is above the actual title of the film and is smaller, because the film is so well known; automatically we know what it is. The subheading at the top of the poster is in capital letters, and is similar colour to the title. The subheading blends in more with the background, but still stands out enough to read it.
3/4.) 5 x Detailed research into teaser trailers
Pirates of the Caribbean: On Stranger Tides
http://www.imdb.com/video/imdb/vi3649608985/
The clip starts with the panning of the camera moving closer towards the shore, going over the waves crashing on to the rocks. The camera then jumps to a close up of fire, between shots the clip fades out then jumps to the next shot. It goes to the cast walking what seems to be woods, where its dark, and shows its night time. You can see they are lighting the place up with the sticks of fire, using them as light. As its dark you can’t clearly see the cast members. It then fades out again then jumps to an underwater shot showing mermaid figures circling a little boat floating on the water. Its dark in this clip showing connotation that the mermaids may be evil or the villains in the film possibly. It then goes to a panoramic shot of tree tops, and zooms in fast and pans above the trees. It then jumps to a wide shot of what seems to be an arch on a beach with the main character in full view in the middle of the shot, showing his importance. It then jumps to an up close of the main character, then jumps to a shot of two characters having a conversation in an over the shoulder shot. The setting is dark; the setting stays dark for the next shot also, where it is the main character in full view on his own. The shots continuously jump to shot to shot, showing different clips. Most of the shots are also dark because they are all in the night or at sea, or in caves. Action shots are shown all the way through and mainly the main character is shown in the clip. The shots jump to a lot of the new characters and show a lot of shots with them in also. The last shot shows the pirates of the Caribbean logo and the title of the film.
The Hangover Part 2
http://www.imdb.com/video/imdb/vi2196348185/
The shot starts of a with a panoramic view of the sea, where the camera pans in, then jumps to a shot of a car driving along road with cliffs and trees. Which pans round and follows the car, it then jumps to another panaormic view of what seems to be houses and trees, it also pans. The lighting is light, as its daylight and a nice place they are in. It then jumps to a long shot of the cast were we are first introduced to the them. The camera goes closer to them, also as the walk up to the camera. It then jumps to the cast eating at a dinner table, showing medium close ups of two’s, then shows the whole group. Then an up close of the cast member making a speech, the camera continuously jumps to close up of the cast around the table. The shot then jumps to a black screen showing you the producers name, it then goes back to jump shots and close up of cast. It then jumps to a montage of clips all together, then goes to an extreme close up of one of the main characters, and the camera spins round his face, and comes into focus. The camera then continuously jumped from shot to shot showing the cast members around the room, showing close up shots, reverse shots and over the shoulder. The lighting is always continuously light because its mainly daylight and they are in a sunny place.
The Blair Witch Project
SAW 3D
The trailer starts off with the institutional logo, and medium paced, eerie, thrilling non diegetic background music. It then cuts to text, with a black background still and white, plain font, briefly explaining the story, with the same non diegetic music in the background. Then a few seconds later, there is an increase in the non diegetic music, which a bang happens, then underneath the paragraph, a sentence using a fade in transition comes in. It then cuts to a new scene, with lighting at the start, showing a small landscape shot of the woods, which we presume is the location, with a review coming across the middle of the screen, in plain, white font, similar as before. The writing then zooms in, gradually getting bigger and closer to the screen. With the lighting still taking place, just not as bright as before, and the same non diegetic music is playing, creating a scary, tense atmosphere. It then cuts to black then cuts back to another lighting shot with lighting diegetic music playing. A mid, close up of a girl, who we can’t clearly see, but can tell it’s a female, from the high pitched diegetic scream that is played as it jumps to this shot. Along with another review across the middle of the screen, with the same font as before and gradually getting bigger and zooming in just the same as the shot before. The camera slightly shakes showing its home video style as it’s not a stable camera, and the footage is fuzzy and not clear. The lighting is very dark also, making it hard to make out what is in the shot. From the little bit of light at the start of this shot, we can see, it’s still a woods location. It then cuts to black, and then the lighting occurs at the start of the shot like the others. With the bright lightening flashes, and the diegetic lightening, storm music. The start of the scene changes to the negative effect as the lightning flashes. There is non diegetic music, coming from we can presume is a man, because of the deep voice, although it is just a small landscape shot, showing the woods. The lighting is very dark, and the same non diegetic music playing from the start is still playing, gradually speeding up. There is another review, which does the same as the others, gradually gets bigger and zooms in towards the screen. The camera is still shaky and all over the place, making it look like someone is running. It then cuts to black again, then another big lighting flash appears showing the next shot, with just the title of the film on show, with a black background still. The font is different to the rest, and has a slightly smudged effect, with the logo of the film underneath. The diegetic lightning sound appears at the start of the shot once again, then quiets down, with the non diegetic music still playing all the way through. Then non diegetic muffled, echoic screams come in, with the same shot on the scream. It then jumps to a very dark shot, with just a few trees on show as the light from camera shines on them, there is non diegetic shouting, and the non diegetic background music is fast paced, creating a horrifying atmosphere. The camera is still shaky, showing it has been home footage throughout. You can then see something at the end as the camera quickly focuses and you can just see something in the distance, but can’t make out what it is. It then jumps to the films website address, with the same font as the title of the film, faded, smudged around the edges font, with the black background still. The non diegetic background music slows down and becomes quieter, as a non diegetic scream comes in and then heavy, fast paced breathing. Then it quietens down, and then the trailer ends.
SAW 3D
The trailer starts of with a panning, long shot of the buildings, and the camera moves down and the shot starts to fade out as text appears and gradually gets bigger and more visible as the shot disappears. The font is 3D like and in capital letters. There is non diegetic back ground music of church bells, slowly ringing. It then cuts to another shot, panning and zooms round, extremely fast to another long shot of lots people walking around and buildings, it’s a crane shot as its above everybody, it then carries on panning a little bit faster and starts disappearing as text starts appearing gradually getting bigger zooming towards the screen. The font is still 3D like and in capital letters, there is still the same non diegetic music and then the shot cuts out. The non diegetic music starts gradullly speeding up as it cuts to the next shot, were it slowly pans, then almost a second in, it pans extremely fast still showing different people walking around, then slows down again, then cuts to close-ups of different people all looking up at something. Then the shot starts disappearing as the font starts appearing, gradually getting closer to the screen, zooming in. It then jumps to people in a shop window attached to some sort of tool, and diegetic sound coming from them shouting, it’s a shot reverse shot of the crowd outside watching in and the people in the window watching out. Its also an over the shoulder, as the cameras in the window looking over the man’s shoulder at the crowd. The non diegetic music has sped up and is still gradually getting faster. The shot then cuts out, the font appears, gradually zooming in then starts fading as the next shot fades in, showing a medium close of a man and the cameras at a high angle shot looking down on him. It then cuts to a TV, with the TV cutting in and out extremely fast showing a doll. It then cuts back to the crowd showing them all looking in, with the non diegetic sound before quietening down, to allow some to speak in an eerie voice, still non diegetic noise, as we can’t see the person speaking. It then has extreme short shots of close up of the tools in the window spinning, and close up of peoples facial expressions as they look terrified and shocked. It then cuts out, to text, and has things appearing as there coming out of the screen. The font is still 3D like and in capital letters, with fast paced non diegetic music but different to the church bells as before. It then cuts to montage shots of small shots being shown together, with more shots being shown, with non diegetic noise, someone speaking explaining the story, with quiet fast paced background noise. It then shows short closes up of things then shows a man sat in a car, then more fast shots, and shows two people hanging from something as we are looking completely down on them. Then it cuts to text again, then back to more short shots showing little bits of whats happening, with a man inside a cage, and him shouting and screaming, diegetic noise and non diegetic back ground noise still being played, and the man speaking, narrating in a sense. It then cuts to font, which zooms in. It then cuts to a point of view shot, as people are sat down watching in on a screen, it then cuts to the audience, its fast paced shots, and carries on jumping from shot to shot showing different things happening and quickly. It then jumps to text, then cuts to a point of view shot again of a low angle looking up, then a side shot, with fast paced non diegetic back ground music and the man still speaking, explaining throughout, then there is diegetic sound as the girl screams, then the trailer ends.
Quarintine
The trailer starts of with the institutional logo, non diegetic of background music of a woman speaking starts. It then cuts to the lady speaking, on the right side of the frame in a medium shot, of her reporting, with a fire station behind her. It then cuts to inside what seems to be the fire station, when the non diegetic, fast paced background music comes in, with the camera panning round the room, following the woman as she walks, fast so the camera blurs slightly. It then shows all the men sat down at tables in a kitchen. It then jumps to the woman sliding down the fireman’s pole, following her down it with her still talking in a narrator’s style, and the same non diegetic background music. It then cuts to a black background, with the date that the film is being released in the middle of the screen, in white, plain font and in capital letters. Before it jumps to the next shot, the talking already starts, then it jumps showing the firemen talking and shaking the woman’s hand, there is quiet non diegetic background music. The camera then becomes shaky, and as its being filmed by a camera man who is in the film, you can tell he’s moving fast as its loosing focus and moving about, following the lady to the fire engine. The camera then jumps to a close up of the woman speaking to the camera that’s recording her as she’s reporting on the building. There is diegetic noise from the fire truck, and the same non diegetic noise as before. It then jumps to a black background, with the time coming up in the middle of the shot, with the same font as before, plain, simple, white font. Same as before the speaking starts before the next shot, the lighting is dark. It then jumps to a point of view shot, and tracks them all in the building following behind them. It then jumps to a close up of the lady speaking directly to the camera, with the camera cutting in and out between shots. The non diegetic background music has stopped. The lighting is still dim in the shot, the lady is still talking directly to the camera, as the firemen behind her force their way into the room, with diegetic music of the people and what is going on in the shot. The camera then cuts in and out again and then jumps to the lady in the flat who the woman was talking about before. We see half of her, as half of her is covered by darkness, she’s seems distressed, and is the right hand corner of the shot. The camera is shaky as its being filmed by someone in the film, and is following and reporting what is happening. The lady in the darkness then comes running towards the camera showing a zombie like face, with blood, showing this is a horror film, the camera is held still and she comes at it diagonally, as she comes towards the camera, the shot ends up being a close up. With screams in the background, and non diegetic music coming in loudly at that part, you then see the woman grabbing a man, then the shot cuts to black. With more text appearing in the same font, with quiet non diegetic sound. It then jumps to a tracking shot with the camera following in front of the people, like a point of view shot, carrying the attacked man, with diegetic noise and quiet non diegetic noise. It then turns into a close up of the main lady, then cuts to a black shot with more text appearing in the same font. It then turns into a shot reverse shot, showing people trying to leave the building and people on the floor attending the attacked man. The lighting is dark, and there is non diegetic quiet back ground noise, and loud diegetic noise coming from the surroundings. The camera is still shaky and keeps cutting in and out. There is non diegetic noise coming from someone speaking outside the building so out of the shot, speaking to the people locked inside. It then cuts to another black shot with text appearing in the same font as before. There is shot reverse shots, and close up of different people then a medium close of a television, with a lady reporting from the outside of the building on the tv. There is still shot reverse shots, of people and close ups showing what everyone is doing, there is quiet non diegetic back ground noise, and the lighting is still dark, creating a scary atmosphere. The shots are fast paced, also creating and building the tension to create a scary atmosphere. There is a medium close of a woman carrying a child in her arms walking towards the camera, it then jumps to a black shot were more text appears, and there is non diegetic screams. It then jumps to people trying to escape and the camera is shaking as you cant see properly what is going on, the lighting is very dark. There is shot reverse shots and close ups and medium close ups, with quiet non diegetic music, and still diegetic music from the surroundings and people in the shot shouting. It then jumps to text again, then jumps to a close up of the main lady. The shots are short and fast paced and keeping cut to the next shot and the next shot, the lighting is still dark so it’s hard to see what is happening, but the diegetic sounds coming from the shot, are shouting and screams. It then jumps back to a text shot, then extremely fast paced shots that jump from shot to shot, showing what is going on, but with such dark lighting it makes it very hard to see, helping to create the tension. It is all still being filmed by the camera man who is following the woman reporter around. It then shows a montage of shots showing people trying to escape the building, with diegetic sounds, screams and shouting, and non diegetic fast paced music. In then blacks out then you hear the lady start speaking, before it comes into a shot. A night vision light is turned on and she is layed on the floor, directly in front of the camera, she then starts to speak, her surroundings are pitch black, and then she screams and she dragged away from the camera. The trailer then cuts out and show the title of the film, in a night vision effect, then shows the webaddress for the film, then the release date.
5.) Reflection on learning from teaser trailers with links to own teaser trailer production
From researching into the teaser trailers, we learnt that the horror trailers, have short shots, and change shot extremely quickly to build the tension and create that not knowing of what is going to happen next. As our trailer was the genre horror, we wanted to try and create this in our own product, but we found it hard making it extremely short shots, as what we filmed wasn’t as scary as some of the trailers we researched, but we tried to build up the tension, similar to the some of the horror trailers we researched.
The majority of horror trailers we analysed were dark also, at the start the films were lit, but as the trailer started, it started getting dark and was filmed in complete darkness at some points, with the effect night vision used in one of the trailers we analysed. From researching the trailers, in our own trailer we filmed it similar and did it darkness, with the trailer light at the beginning. Also at the end of the film we filmed in night vision also, taking parts of our trailers and putting into our own. We also researched trailers and they had reviews from film magazines, news papers and other things in there trailers too, so we added a shot were to reviews came up, following the example of some of the trailers we researched.
Also we saw some trailers when we was doing our research that explained the story in text during the trailer, so we researched more trailers that did this, and tried it out on our own trailer, playing with different fonts and trying to make it look different to the other trailers, but also similar that it still looked good and realistic. Also in our own trailer, after each shot, it went black in between, adding to the scariness and trying to build the tension as the music was playing, trying to follow some of the styles of the trailers we researched. At the end of trailer we also put the title of our film in its own shot, similar to the trailers we researched and did a coming soon after.
6.) Reflection on learning from film posters with links to own film poster
From researching into film posters, I’ve learnt that film posters have one large image as the background covering the whole poster. There is sometimes more than one thing in the image, depending on how many main characters in the film and on whether they all have their own individual posters. The images are strong, eye catching and vivid, either being a shot taken from the film or a posed image especially for the film poster. We are going to create our film poster by making our poster similar to some of the posters we researched, and have the image as if it’s a shot from the film, but still posed. Taking things from each poster that we researched and putting it to our own film poster.
We also learnt that the majority of film posters are portrait, and the ones we researched were all portrait. So for our film poster, we chose to make it different to the ones we researched, as we doing other similar things and we wanted to make it different and stand out from the rest.
Also from researching the film posters we learnt that most of them are all in colour, so for our poster the image is black and white, to make it different. We wanted to stick to certain styles of some posters, and take things from other posters, but also keep it different, so it stood out and wasn’t copied and exactly the same as another film poster.
7.) Reflection on learning from film magazine front covers with links to own film magazine front covers
From researching into film magazines I’ve learnt that most magazine front covers have a centre image taking up the majority of the magazine. With a lot of the setting of the film in the background, but not taking away from the main image. The images on the front of the magazines are strong, vivid and eye catching. We are going to create our magazine front cover by putting a strong, vivid image on the front covering the majority of our magazine also, trying to follow these magazines layout, but by adding our own personal ideas.
From researching the five magazines we also learnt that most magazines have sub headings down the side, showing what else is featured in the magazine. We realised that this makes the magazine look very realistic as this is what majority of magazine. To put this into our own magazine front cover, we are going to have a few subheadings down either side trying to create good, realistic magazine front cover.
8.) Research into inspirational practitioner(s) that influence you
These were some of the sounds we listened to and researched to see if they would fit our trailer and genre.
11.) Detailed research into target audience
Once Twice Three times More than three
Female Male
Under 13 13-17 18-20 Over 21
Yes No
Famous actors Good trailer Sequel Other - explain
Universal Studios
Paramount Pictures
Warner Bros. Studios
New Line Cinema
You Tube
8.) Research into inspirational practitioner(s) that influence you
Daniel Myrick and Eduardo Sanchez
Daniel Myrick (born November 30, 1962) is an American director who has directed:
Split Screen (1997)
The Blair Witch Project (1999)
The Strand (2006)
Believers (2007)
Solstice (2007)
The Objective (2008)
Eduardo Miguel Sánchez-Quiros (born December 20, 1968) is a Cuban-born American director who has directed:
The Blair Witch Project (1999)
Curse of the Blair Witch (1999)
Altered (2006)
Seventh Moon (2008)
Blair Witch 3 (TBC)
Exists (2011)
'The Woods' trailer we filmed is based roughly on the story line of the Blaire Witch Project, so I find these two directors inspirational. The Blaire Witch Project is a very famous film so basing our teaser trailer on this will hopefully be recognised by the audience, for example using the home video camera and night time effects.
Steven Spielberg
Born December 18, 1946
Spielberg is one of the most influential and inspiring film personalities in history. He has produced over 120 titles, won 3 Oscars, and had an additional 124 wins and 82 nominations. He has produced some of the best known films worldwide such as E.T, Jurassic Park and Transformers.
Danny Boyle
Born October 20, 1956 in Manchester, England, UK. He has won an Oscar and another 62 awards. He has directed some of the most popular films such as Slumdog Millionaire, in 2008, 28 Days Later, in 2002 and Trainspotting, in 1996. As well as The Beach, Millions and 127 Hours. Danny Boyle's films are known worldwide and have been an inspiration to many other films, books and directors.
9.) Research into sound tracks (N.B sound tracks must be from copyright free sources)For our sound track we wanted a scary sort of sound to come in and out of the teaser trailer throughout, a heartbeat sound and foot steps to make the running parts of teaser trailer to be more realistic and the sound to be clearer. We researched free downloadable music links and looked on a few websites to try and find the music that suited best the genre, fitted perfectly into the script and the trailer. The heartbeat sound will fit in with the script because it’s not over powering and doesn't take over the speech in the teaser trailer, but creates tension and helps build the teaser trailer. The scary, fast paced and slow paced music we wanted to add also fits in with the script and trailer because once again it suits the genre and also creates tension and makes it thrilling. We managed to find some of the sounds we wanted on a website but the files were inaccessible and we couldn’t open them, as they were saved as a different file type. So we had to do more research till we managed to find the sounds we wanted and that we think fitted perfectly with the script. We also didn't like a lot of the sounds on the websites and thought they didn't fit within our script as well as the ones we chose did.
These were some of the sounds we listened to and researched to see if they would fit our trailer and genre.
From the link:
Heartbeat sounds
Breathing
Screams
10.) Research into the most popular (largest) target audiences for films
The genre we chose our trailer to be was horror, so we researched into
From researching into horrors biggest audiences, we learnt that both male and females, aged between 15-25 is the biggest audience, therefore watching the most horrors. This could be because of the appeal of being scared or thrilled from the films, this could be seen more as entertainment for this age range. Also because as this is seen as young age range, they can watch the horror films in a group also making it a social thing. Horror is one of the publics favourite genres and the most enjoyable to the majority of people.
From researching, we found this:
Top ten horror films since 2000:
The Cell
The Cell
The Others
Secret Window
The Ring
Saw
The Mist
Session 9
Dawn Of The Dead
House Of 1000 Corpses
Shaun Of The Dead
Top ten horror films of all time:
Psycho
Alien
Jaws
The Others
Rosemary’s Baby
Halloween
The Shining
Seven
The Silence Of The Lambs
The Exorcist
Comedy
From researching into comedy’s biggest audiences, we learnt that comedy has a huge audience from a wide age range and both genders.
Action
From researching into actions biggest audiences, we learnt that action has an audience of mainly males, aged 25-54, also a wide age range.
11.) Detailed research into target audience
Questionnaire
This was the questionnaire that we put together. We thought that these specific questions would be beneficial to our audience research for our trailer, poster, magazine and genre of film to specify in.
1. How often do you go to the cinema in a month?
Once Twice Three times More than three |
2. Gender?
Female Male 3. How old are you?
Under 13 13-17 18-20 Over 214.
What genre of films do you prefer?
5. Do you read film magazines?
Yes No 6. What makes you want to go and see a film?
Famous actors Good trailer Sequel Other - explain……………………………………………………………………………………………………………
Find Your Tribe
From my Find Your Tribe, the result said I was a boy racer. I don't think this is accurate at all so didn't find doing this very helpful and therefore didn't refer to it or include it in any of the other research.
12.) Reflection and analysis on learning from audience research clearly stating who your target audience are (age, ethnicity, gender, socio-demographic groups, nationality/region, distribution, sexuality, psychographic profiling)
From doing our questionnaire, and asking a variety of people how often they go to the cinema, gender, their age, what genre they prefer, whether they read film magazines and what makes you go to see a film, we learnt who our target audience was and could analyse and aim towards the an exact target audience. The most popular answer for our first question was twice. Our target audience go to the cinema in a month. This showed us that people would be willing to go to the cinema quite often to watch new releases which would benefit us. We asked 20 people in total in the questionnaire and kept it fair by asking 10 males and 10 females. We asked on the questionnaire how old were the people answering, the majority we asked were between 18 and 21. We also asked what genre did they prefer and we learnt that the preferred genre was horror, which is our chosen genre. This helped us a lot when first deciding what genre of film to do, and by doing the questionnaire we found that more people would want to watch a new horror film. We also asked if they read film magazines, and the most popular answer was no, telling us that if our film was in a film magazine it would not make much of a difference. Once we learnt this, we tried to change our magazine slightly to make it more about offers, free gifts, and films in general to try and still attract an audience for the magazine. We asked in our questionnaire what made people go to watch a new film, and the most popular answer was the actors, famous and peoples favourite actors being in a film. So we learnt that as our film was new and didn’t have famous actors, it wasn’t meeting all of target audiences wants. On the other hand, young people can also be interested in new, up and coming actors and actresses, and as we featured our main character, Sophia Wenzler, in the magazine and film poster, this could work in our favour and attract another audience. From doing this questionnaire we learnt that our target audience were people who visit the cinema twice a month. Males and females are both in our target audience, not a selected gender, 18-21 year olds, an audience who prefer horror genre, people who don’t read film magazines and people who watch films to see famous actors. We tried to stick to these criteria, and make specific aspects of the products different to suit the different wants of the audience. We tried to make the trailer come across as scary and creepy, which would mean the film would have an 18 certificate, which appeals to the age range of the people who answered the questionnaire.
13.) Institutional context research into film companies and YouTube
20th Century Fox
20th Century Fox - Located in the Century City area of Los Angeles, formed in 1915 by the theatre chain pioneer William Fox. 20th Century Fox has produced films such as:
Alien
Alvin and the Chipmunks
Die Hard
Home Alone
Ice Age
Star Wars
Universal Studios – Founded in New York on April 30, 1912 by Carl Laemmle. Its production studios are in Universal City, California. Distribution and other corporate offices are in New York City. Universal Pictures is the second-longest-lived Hollywood studio. Universal has produced films including:
E.T.
Jurassic Park
Jaws
Miami Vice
Knocked Up
Fast Five
Bridesmaids
In our trailer of The Woods, we included a shot of the Universal Studios logo at the beginning as we found this was one of the most popular and world wide institutional film companies and would be recognised easily and quickly if shown in the trailer. Universal has produced a number of extremely famous films and so we found this logo the most appropriate to use.
Founded by Adolph Zukor on May 8, 1912 as Famous Players Studios and was then changed to Paramount Pictures in 1914. Paramount Pictures headquarters are in Los Angeles, California. Their revenue in 2011 is $1.2 billion. They have produced many films including:
· Forrest Gump
· Saving Private Ryan
· Transformers
· The Godfather
Warner Bros. Studios was founded in 1918 by Jack Warner, Harry Warner and Albert Warner, but then changed to Warner Bros. Pictures in 1923. Their headquarters are in Burbank, California. Their revenue in 2007 was US $11.7 billion. They have produced films such as:
· Superman
· Batman
· Harry Potter
· The Hangover
· Final Destination (co-produced with New Line Cinema)
· Sex and The City (co-produced with New Line Cinema)
New Line Cinema, often simply referred to as New Line, is an American film studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner Bros. in 2008. They have produced many films including:
A Nightmare on Elm Street
Austin Powers
Final Destination
Rush Hour
The Lord of the Rings
Wedding Crashers
Sex and the City
Austin Powers
Final Destination
Rush Hour
The Lord of the Rings
Wedding Crashers
Sex and the City
YouTube is a video-sharing website, created by Steve Chen Chad Hurley Jawed Karim in February 2005, on which users can upload, view and share videos.
The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program. In November 2006, YouTube, was bought by Google Inc. for US $1.65 billion, and now operates as a subsidiary of Google.
14.) Film classification research
Universal – suitable for all
No discriminatory language or behaviour unless clearly disapproved of. No references to illegal drugs or drug misuse unless they are infrequent and innocuous, or there is a clear educational purpose or anti-drug message suitable for young children. Scary sequences should be mild, brief and unlikely to cause undue anxiety to young children. The outcome should be reassuring. No potentially dangerous behaviour which young children are likely to copy. No emphasis on realistic or easily accessible weapons. Infrequent use only of very mild bad language.
Parental Guidance- General viewing, but some scenes may be unsuitable for young children
Discriminatory language or behaviour is unlikely to be acceptable unless clearly disapproved of or in an educational or historical context. Discrimination by a character with which children can readily identify is unlikely to be acceptable. References to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message. Frightening sequences should not be prolonged or intense. Fantasy settings may be a mitigating factor. No detail of potentially dangerous behaviour which young children are likely to copy. No glamorisation of realistic or easily accessible weapons. Mild bad language only.Suitable for 12 years and over
Cinema only. Introduced in 2002. Films under this category are considered to be unsuitable for very young people. Those aged under 12 years are only admitted if accompanied by an adult, aged at least 18 years, at all times during the motion picture. However, it is generally not recommended that children under 12 years should watch the film. Films under this category can contain mature themes, discrimination, soft drugs, commonly used milder swear words, and moderate violence/sex references.
12A-rated films are usually given a 12 certificate for the VHS/DVD version unless extra material has been added that requires a higher rating. Nobody younger than 12 can watch film with this rating. Films in this category may include infrequent drugs, infrequent use of strong language, brief nudity, discreet sexual activity, and moderate violence.
Only those over 15 years are admitted. Nobody younger than 15 can watch a film in the cinema with this rating. Films under this category can contain adult themes, hard drugs, strong language, moderate-strong violence/sex references, and mild non-detailed sex activity. |
Only adults are admitted. Nobody younger than 18 can watch a film in the cinema with this rating. Films under this category do not have limitation on the bad language that is used. Hard drugs are generally allowed, and strong violence/sex references along with strong sexual activity is also allowed. Scenes of strong real sex may be permitted if justified by the context. |
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